our story
we started this because we were tired of being lied to.
Three friends. One shared frustration. A billion-dollar industry built on empty promises and proprietary blends that hide the truth. We decided to build something different.
the beginning
it started at a kitchen table
It started at a kitchen table covered in supplement bottles. Every single one had a "proprietary blend" — a fancy way of saying "we won't tell you what's actually in here."
Hundreds of dollars on products that promised the world and delivered nothing we could verify. So we asked a simple question: what if we just... didn't do that?
What if we made wellness products where every ingredient, every dosage, every source was right there on the label? What if we partnered with actual scientists instead of just using the word "science" in our marketing?
Sloe was born that night. Not from a business plan or a market opportunity — from frustration, honestly. The kind of frustration that makes you want to build the thing you wish already existed.
your body deserves better ingredients, not better marketing.
— the team
what we stand for
three things we will never compromise on
transparency over hype
Every ingredient. Every dosage. Every source. Right there on the label. No proprietary blends, no fine print, no exceptions.
science over trends
We don't chase what's trending on TikTok. We partner with researchers and use clinically studied ingredients at effective dosages. If the science isn't there, neither are we.
people over profits
We'd rather lose a sale than sell something we don't believe in. Every formula is something we take ourselves, give to our families, and stand behind completely.
ready to feel the difference?
Join thousands of people who decided their body deserves the truth.